Vacancies

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STA Travel

Marketing Executive (Permanent) Western Cape- Cape Town -Retail
Publication: 12 Mar 2019

Job Description

This role is responsible for supporting all offline networks (including but not limited to Retail, B2B, International Student Identity Card & Internal) with point-of-sale materials, online and offline content production for the marketing team, the implementation of offline marketing & PR activity, and general administration duties. This role is also responsible for assisting the Lead of Marketing with event planning and management.

Responsibilities include:
  • Responsible for providing stores with POS materials including production of posters, LCD screen content, ad hoc materials including leaflets, uniform & clothing orders, etc.
  • Writing campaign reports as required; gathering of marketing evidence/ analysis
  • Copywriting of offline or online marketing materials (marketing campaigns including online content, PR releases, social media, advertisements, etc.)
  • Responsible for communicating all campaigns internally to sales staff and other departments including campaign logistics & weekly emails
  • Drafting of Joint Marketing Agreement proposals including Tourism Boards and preferred partners
  • Sourcing of new suppliers/ partners/ Tourism Boards, and negotiating with existing suppliers /partners to drive sales for each of the brands
  • Presentation of proposals to strategic partners
  • Assist Marketing Lead with any offline training and development needs for new team members
  • Managing competitions (drawing & contacting winners, arranging prizes)
  • Coordination of ‘new store opening’ activity
  • Work closely with the rest of the marketing team members & product team to ensure products and services convert through our omni-channel model
  • Work alongside the Global Design Studio to support all stages of brochure and offline collateral production
  • Quality control artwork produced within Global design studio, ensuring the creative meets its commercial objectives
  • In conjunction with the Lead of Marketing, manage offline marketing spend to ensure strong ROI on offline marketing activity
  • In conjunction with the Lead of Marketing design retail campaigns to support STA Travel’s strategy to ensure we drive repeat business
  • Manage the Local Store Strategy and implementation ensuring ROI
  • Work with the Leads of Marketing & Product to build a marketing strategy for all streams and any new or upcoming streams and see through all campaigns
  • Deliver campaigns from beginning to end, working with partners and suppliers when required
  • Deliver monthly reporting to the Lead of Marketing detailing all offline demand & feedback. When required, provide feedback, insight and strategy in relation to the reporting delivered.
  • Build relationships with key suppliers to develop the product portfolio strategies 
  • Attend and participate in external meetings alongside the Lead of Marketing as appropriate
  • Build and maintain internal relationships with Marketing teams globally, or the appropriate global or divisional team, to share knowledge, best practice and new ideas
  • Maintain a high level of Competitor Awareness.
  • Contribute to ad-hoc company projects and deliverables, as required

Availability

1 April start date

Salary

R16 000.00 - R18 000.00 Per Month

Required Qualifications

  • Experience in the travel industry an advantage
  • Experience marketing in the student/youth market an advantage
  • Having liaised and worked with design agencies an advantage
  • A basic understanding of integrated marketing operations
  • International travel experience looked upon favourably

Location

Cape Town

General Details

Cut-off date for applications is Wednesday 20 March 2019.

Application details

Contact Name :STA Travel Careers

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