Vacancies

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Travcorp SA (Pty) Ltd

Marketing Manager (Permanent) Gauteng- Rosebank, Johannesburg -Retail
Publication: 27 Nov 2014

Job Description

• To be responsible for all functions relating to marketing the Trafalgar brand;
• Create brand awareness to the trade and consumer market;
• Ownership of the www.trafalgartours.co.za, www.aatkings.co.za & www.onestoptouringshop.co.za domain and management of content;
• Prepare marketing budget on an annual basis with time scale and monthly forecasting of passenger numbers;
• Preparing monthly marketing and advertising plans in relation to historic data and booking patterns;
• Compile monthly report of performance and both executed and planed marketing activities in relation to passenger numbers booked and travelled;
• Monthly electronic communication to trade, consumer & Sales team in the form of electronic newsletters;
• Execution of agreed co-operative marketing plans;
• Extensive media negotiations to ensure best return on investment;
• Completing key performance indicators, detailing amount of spend, number of enquiries generated, cost per enquiry and total marketing and advertising spend;
• Social media activities to include blogging, community development and management, social bookmarking, commenting etc.;
• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility
• Experiment with new alternative ways to leverage social media activities;
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media;
• Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture into all of the company’s brands;
• Measure the impact of social media on the overall marketing efforts;
• Driving all IT initiatives such as ePartners, iTropics and CRM within the company across all brands. This will include managing implementation, training staff, monitoring usage and support.

Availability

Immediate but can be negotiated

Salary

Negotiable basic salary. 50% contribution to Discovery Medical Aid. Contribution towards the organization’s Provident Fund

Required Qualifications

• Degree or Diploma in Marketing is preferred with 3-5 years’ marketing management experience;
• The successful applicant must have previous experience in drawing up and managing marketing plans and budgets;
• Experience in the travel industry will be an added advantage;

Location

Rosebank, Johannesburg

General Details

Please forward CV’s urgently and preferably not later than 5 December

Application details

Contact Name :Lana Lotter

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