Job Description
- Strategic Planning: Develop and execute comprehensive marketing plans aligned with the airline's overall objectives and regional market dynamics.
- Market Analysis: Conduct market research and analysis to understand customer behaviour, competitive landscape, and regional trends. Use insights to identify opportunities and challenges.
- Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints in the region.
- Campaign Development: Design, implement, and manage marketing campaigns (online and offline) to drive customer acquisition, engagement, and retention.
- Partnerships & Alliances: Establish and maintain relationships with local travel agencies, tourism boards, corporate clients, and other stakeholders to enhance market reach and brand positioning.
- Digital Marketing: Oversee regional digital marketing efforts, including social media, email marketing, search engine optimization (SEO), and online advertising.
- Event Management: Plan and execute regional events, trade shows, and promotional activities to increase brand visibility and foster customer loyalty.
- Budget Management: Manage the regional marketing budget, ensuring cost-effective allocation of resources and monitoring return on investment (ROI).
- Performance Reporting: Track and analyse the performance of marketing initiatives, providing regular reports and insights to senior management.
- Team Leadership: Lead, mentor, and develop the regional marketing team, fostering a collaborative and high-performance culture.
- Compliance: Ensure all marketing activities comply with industry regulations, corporate policies, and ethical standards.
Availability
01 September 2024
Salary
TBA
Required Qualifications
Qualification:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or professional certification (e.g., CIM, AMA) is a plus.
- Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role. Experience in the airline or travel industry is highly desirable
- Strong analytical and strategic thinking abilities / Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms / Strong project management and organizational skills
- Communication in Portuguese (verbal and written) will be advantageous
Location
Gauteng
Johannesburg
General Details
Rogers Aviation South Africa is looking for a Regional Marketing Manager, for South Africa/Namibia & Mozambique, based in Johannesburg.
The successful candidate will be responsible for developing and implementing marketing strategies to enhance the airline's presence, brand awareness, and market share in the designated region. This role requires a blend of strategic thinking, creativity, and hands-on execution to drive promotional activities, partnerships, and campaigns tailored to the regional market.
Application details
Susana Ribeiro
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